NEAT Restaurant – Visual Identity & Guest Experience Collateral

I collaborated with NEAT, a contemporary restaurant and cocktail bar in Buffalo, to bring their playful, upscale personality to life through design. My work included branded signage, promotional handouts, in-house menus, and a social media content system that captured the brand’s vibrant, modern edge.

Every piece was crafted to make the dining experience feel cohesive — from the first Instagram post that draws guests in, to the cheeky signage that keeps them smiling at the table. The creative direction balanced sophistication with fun, pairing bold typography and punchy color with warm, inviting tone.

The result? A visual language that feels as fresh and distinctive as the food and cocktails themselves — turning NEAT from just another restaurant into a recognizable neighborhood staple with a brand that people actually want to engage with.