Coastal Kapital – Full Brand Rebuild

I led a complete rebrand for Coastal Kapital, transforming their identity from a standard financial services firm into a modern, approachable brand built on trust and momentum. The project included updated brand strategy, messaging architecture, logo redesign, website overhaul, and social media presence. I redefined their tone of voice to make complex financial solutions feel human, empowering, and action-oriented. Every visual and verbal element — from typography to taglines — was designed to reflect movement, accessibility, and credibility. The result is a cohesive brand that not only looks sharper but connects with clients on a more personal and aspirational level.